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Valor de Vida de tu Cliente..

If you get a customer to buy once, you must do to re-buy. You need to convert your customers into an asset that generates value for the lifetime of your business.
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ever a pet food business. They had a high quality product and service was excellent, which charged a premium price, which generated high profits. Using calculations

we realized that we got $ 380 net profit on each sale. What was the cost of acquisition? Any amount less than $ 380 could be reversed to get more customers.

If you invested $ 240 in an advertisement for a client, how often could use? The answer is ... all the time as long as they remain effective.

How often would spend $ 240 if you know you get a return of $ 380? The answer is ... forever.

One way of ensuring that the owner was offered in this business if your dog died while you were a customer of your company, you buy a new dog. Why?

We realized that his clients invested $ 8.000 average a year in business, and bought 3-year average. That resulted in a customer lifetime value of $ 24.000. (Mayor generating cost to buy a new dog.)

We also realized that every customer was referring to 2 of their friends or acquaintances, and each of these referrals was referring to 2 or more leads. At the end we discovered that each had repeat customers amounting to approximately $ 170,000 over those 3 years bought my client. Buying a new dog was a low price compared to the value of life for the business they owned.

How spend a year at your favorite restaurant? Are you treated as a sale individually or as a sale for life?

Now I ask, How much of your income is generated through your repeat customers? If you do not know, it's time you find out that business recurring equals higher profits. There is a direct correlation.

Think! If you spend so much money getting new customers, Does not it make sense that they become customers for life?
Arturo
Chávez Rueda, Certified Business Coach
achavez@actioncoach.com.mx
http://www.actioncoach-bcf.com.mx/
Tel 011-52-2458-8210

Why

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La importancia del Costo de Adquisición

business owners spend their money on advertising, if you really do not know about this? You would not pay an employee if you do not know what you're getting from the prior would check if it really worth the investment.

do not think you should ask your customers how they heard about you and keep a record of those responses? "It's very hard to do? Of course not, but how many business owners actually do?

When you begin to know this information in your business, your business easier.

Remember, you're in business to buy customers for life rather than the generation of products you sell.

must understand your cost of acquisition if your idea is to get customers efficiently and with respect to acquisition cost, the lower the better.

There are two ways of doing this lower cost: You can make your advertising more effective by attracting a greater number of leaflets with a single piece or improvements in the conversion of these prospects to customers.

If a notice of $ 1000 would attract 200 prospects, but only 10 you buy, you can improve your cost of ownership by making the conversion of these prospects to customers.

One of my first experiences as a coach was in a bakery ... I asked the number of new customers who had arrived by the ad every week and not know the answer

The view that the announcement was brought 10 new clients a week. The problem is that each customer's average sale was $ 45.50. He lost $ 255.50 per customer. What do you think he felt to learn that the lost money trying to acquire new customers?

Of course I felt terrible, but we had a very big area of \u200b\u200bopportunity.

To reduce acquisition cost less than $ 10, I made some changes. First, I asked how much it costs to make a chocolate éclair. He said it costs me $ 3.00

Then I switched their advertising. Instead of expensive ads that were using printed fliers offering free chocolate éclair new customers. The baker said he could not do it and I wonder ... Do you know how many people come just to get a free chocolate éclair? Obviously that was the purpose of the steering wheel. The

assumed that the announcement would attract 300 new clients, but actually brought about the first 600 people week.

train your team in the use of scripts to promote extra sales, and so people got the free chocolate éclair and to purchase extras.

What happened? Sixteen out of seventeen new customers bought something extra besides the chocolate éclair, and acquisition cost was $ 250 to under $ 8.00. Too many businesses focus

ways to reduce costs, but once you know their cost of acquisition can run your business more effectively and better focus its growth.

"Think like a man of action and acts as a man of thought" - Henri L. Bergson

Rueda Arturo Chavez, Certified Business Coach
achavez@actioncoach.com.mx
http://www.actioncoach-bcf.com.mx/
Tel 011-52-2458-8210

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5 Formas para mejorar la Rentabilidad de tu Negocio...

Are you looking to make more money in your business?
Well I have good news for you ... Here are 5 simple strategies to increase your margins ... TODAY!

1) Increase your prices.
This is the easiest and fastest way to increase your margins, and have found that employers are more afraid when climbing prices that customers pay a little more.
I also noticed that most customers will not notice the increase and those who complain, we probably already complain about something else.
starts with a minimum of 10%, and you'll see the benefit faster than what your customers will notice the difference.

2) Leave to give discount.
If you are constantly on offer, remember to subtract your expenses gives the impression that your normal prices are a scam.
Instead of giving off, remember to focus on the value and benefits you provide.

3) Know your true costs.
In many companies, the costs are actually evaluated. If you know what your real costs, you can find ways to reduce them.
Sit down and spend a few days to validate the movements of your checkbook, as you go forward, take what you have learned in their evaluation and control it.

4) See costs as a percentage of sales.
This gives you an idea of \u200b\u200bhow many sales you need to do before you start making a profit.
How much it costs to keep your doors open all week?
What time of day, week or month you make your business profitable?

Once you see your costs as a percentage of sales, then you can calculate how many sales you need to cover that cost.
To get the most out of this, you have to communicate the information to your computer because they need to know what your business needs to stay open. Put a large board
your business with a countdown to reach breakeven, you'd be surprised how much your team will respond to this.
have a reward system that is active after reaching the equilibrium point is a great way to keep your team motivated and understand what it takes to grow your business.

5) Decrease the range of items.
The greater the range of products you have, the suppliers have to meet, more shelf space you will need, and of course more money to invest in inventory and higher costs that you have.
The elimination of slow moving goods or a group of them is a great way to earn more money per item sold.
You must be able to negotiate better deals with suppliers if you're buying fast-moving items, which may lead you to better deals for your clients.
Remember to watch the movements of each item you are selling and investing More on those who move quickly.


Rueda Arturo Chavez, Certified Business Coach
achavez@actioncoach.com.mx
http://www.actioncoach-bcf.com.mx/

Tel 011-52-2458-8210

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El impacto de la Responsabilidad...

Are you above the line?, are you responsible for the state of your business? ...

The state of freedom can be a double-edged sword, because the owners when business owners have to be more responsible

Remember ... if an employee makes a mistake can be solved, but if you're wrong being a business owner, can affect your business and yourself.

How to own your business, you have a boss? ... Your boss is market and so your responsibility is more critical compared with others in your organization.

So ...
a) Do you play above the line?
b) Do you accept responsibility for the actions of your team?
c) Blame others for problems in your business?

Only you can change what happens in your business. Blaming your team, the government, your mother or the economic crisis does not help.

Remember, when you point a finger at someone else, there are three that I say to you.

The responsibility is to keep people in line and moving toward the same goals ... That is the key to take your business to growth.

If you want to create amazing results in your business, you have to be responsible and promote accountability.

freedom you have when you have a business is a secondary factor. To get there, you put the hard work as the main factor, and that means being responsible and always be on top of the line.


Arturo Chávez Rueda, Business Coach Certificate
achavez@actioncoach.com.mx
http://www.actioncoach-bcf.com.mx/
Tel 011-52-2458-8210