business owners spend their money on advertising, if you really do not know about this? You would not pay an employee if you do not know what you're getting from the prior would check if it really worth the investment.
do not think you should ask your customers how they heard about you and keep a record of those responses? "It's very hard to do? Of course not, but how many business owners actually do?
When you begin to know this information in your business, your business easier.
Remember, you're in business to buy customers for life rather than the generation of products you sell.
must understand your cost of acquisition if your idea is to get customers efficiently and with respect to acquisition cost, the lower the better.
There are two ways of doing this lower cost: You can make your advertising more effective by attracting a greater number of leaflets with a single piece or improvements in the conversion of these prospects to customers.
If a notice of $ 1000 would attract 200 prospects, but only 10 you buy, you can improve your cost of ownership by making the conversion of these prospects to customers.
One of my first experiences as a coach was in a bakery ... I asked the number of new customers who had arrived by the ad every week and not know the answer
The view that the announcement was brought 10 new clients a week. The problem is that each customer's average sale was $ 45.50. He lost $ 255.50 per customer. What do you think he felt to learn that the lost money trying to acquire new customers?
Of course I felt terrible, but we had a very big area of \u200b\u200bopportunity.
To reduce acquisition cost less than $ 10, I made some changes. First, I asked how much it costs to make a chocolate éclair. He said it costs me $ 3.00
Then I switched their advertising. Instead of expensive ads that were using printed fliers offering free chocolate éclair new customers. The baker said he could not do it and I wonder ... Do you know how many people come just to get a free chocolate éclair? Obviously that was the purpose of the steering wheel. The
assumed that the announcement would attract 300 new clients, but actually brought about the first 600 people week.
train your team in the use of scripts to promote extra sales, and so people got the free chocolate éclair and to purchase extras.
What happened? Sixteen out of seventeen new customers bought something extra besides the chocolate éclair, and acquisition cost was $ 250 to under $ 8.00. Too many businesses focus
ways to reduce costs, but once you know their cost of acquisition can run your business more effectively and better focus its growth.
"Think like a man of action and acts as a man of thought" - Henri L. Bergson
Rueda Arturo Chavez, Certified Business Coach
achavez@actioncoach.com.mx
http://www.actioncoach-bcf.com.mx/
Tel 011-52-2458-8210
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