If you get a customer to buy once, you must do to re-buy. You need to convert your customers into an asset that generates value for the lifetime of your business.
di Coaching
ever a pet food business. They had a high quality product and service was excellent, which charged a premium price, which generated high profits. Using calculations
we realized that we got $ 380 net profit on each sale. What was the cost of acquisition? Any amount less than $ 380 could be reversed to get more customers.
If you invested $ 240 in an advertisement for a client, how often could use? The answer is ... all the time as long as they remain effective.
How often would spend $ 240 if you know you get a return of $ 380? The answer is ... forever.
One way of ensuring that the owner was offered in this business if your dog died while you were a customer of your company, you buy a new dog. Why?
We realized that his clients invested $ 8.000 average a year in business, and bought 3-year average. That resulted in a customer lifetime value of $ 24.000. (Mayor generating cost to buy a new dog.)
We also realized that every customer was referring to 2 of their friends or acquaintances, and each of these referrals was referring to 2 or more leads. At the end we discovered that each had repeat customers amounting to approximately $ 170,000 over those 3 years bought my client. Buying a new dog was a low price compared to the value of life for the business they owned.
How spend a year at your favorite restaurant? Are you treated as a sale individually or as a sale for life?
Now I ask, How much of your income is generated through your repeat customers? If you do not know, it's time you find out that business recurring equals higher profits. There is a direct correlation.
Think! If you spend so much money getting new customers, Does not it make sense that they become customers for life?
Arturo
Chávez Rueda, Certified Business Coach
achavez@actioncoach.com.mx
http://www.actioncoach-bcf.com.mx/
Tel 011-52-2458-8210
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