The next step in the creation of a large advertising campaign in English is what is called "copy." words, design the way in which the message is delivered and how it is transmitted, then the question is ... How?
How will you communicate your message to your customers?
not necessarily have to deliver the message by means of a prospectus or a print advertisement. How your message can be delivered as an event, in a phone call or directly to a vendor.
Coaching
When I gave a ladies clothing store, which I mentioned in a previous post, we aim to a group of "prospects" with a fashion show. The fashion show was the means to deliver the message. Pointing
right and understanding market needs because customers want to buy your product or service, it is much easier to create the copy "right. If we follow these steps and then test and measure the results, you can build a campaign successful advertising for your business.
working in marketing, I've noticed over the years is that businesses do not follow the formula exactly. We've all heard business owners say "I have a great rate on radio ads I have to make those charges. "
Those owners just do not understand the "copy".
The how, marketing is the last step, this is the end of the equation, not the front.
Finally, once you've followed these steps, you are ready to create a successful advertising campaign but always bearing in mind the rule ... testing and measurement.
can not start any campaign in a massive way. Start with a small field and test each step, measuring successes and failures along the road.
Rueda Arturo Chavez, Certified Business Coach
achavez@actioncoach.com.mx
http://www.actioncoach-bcf.com.mx/ Tel 011-52-2458-8210
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