Tip 3 to 9 November 2009
First, What is a business for you?, from the beliefs you have about it ... for me a business is "A profitable commercial enterprise that works without you," because if you have to work there, what really have is a self-employment, however, a business is like a game, the point is that if we talk about football, can play a peel, in a school, 1st Division, or be the national team, the question is at what level want to play your game in business.
Most businesses are very strong in technical or operational issue the same, however underestimate the importance of marketing and finance , and for success have to be strong in three. Let's talk finance , financial statements do you receive each month?, Do you know play?, You know how estimated cash flow "free" you can put in your hands as a business owner?, do you have a projected cash flow?, understand financial ratios and how they help you make decisions?, you know how much impact your effective one day you reduce your accounts payable or extension cords, one day your accounts payable?, you know what are the 3 classifications of cash flows?, true language of business is accounting, so let's see it this way if you do not know what it looks like the score, or do not understand the board, you can never fly a jet, the only thing you can hope for is a glider.
Now let's talk about marketing, do you know your conversion rate?, you know what is the cost of acquiring a prospect or customer?, do you know the lifetime value of a customer?, do you have defined a unique selling feature ?, have you defined your guarantees?, not go very far if you did print advertising, do you know ads really work?, then, I wonder, how you make decisions?, really do you think is the The economic situation is affecting you? , or is this the best excuse for not giving the expected result in your business.
Arturo Chávez Rueda Certified Business Coach
achavez@actioncoach.com.mx
http://www.actioncoach-bcf.com.mx/
Tel 011-52-2458-8210
*** Best-Tip of-business is to start working from today with a Certified Business Coach ActionCOACH.
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